Never underestimate the power of a smartly-designed parking sign.

What will your customers or your employees see when they pull into the lot? Beyond providing needed parking and directional information, messaging at your front door (or parking space or bike rack) influences your community as they arrive. Is your brand accurately presented? Are instructions clear? Does your customer feel extra special? Or, are you missing an opportunity?

Take a look at your arrival zones. Is your brand extending a welcoming hand?

Ode to a Parking Sign

This sign did I find
As I pulled into the lot
Your company presented
Your logo at the top

A visitor I was
A good spot you had saved
I smiled a little
As your sign gave a wave

Full disclosure: we didn’t, personally, design this parking sign, but we did develop the ACSDI logo you see at the top. Kudos to ACSDI for their smart use of the logo and the signs!