ACSDI is an industry leader in programming, design and service of Crestron, Extron and other video conferencing and AV control systems. They provide rock-solid, smart, efficient and effective services which control complex technology systems. When ACSDI called on Smitty’s Workshop to refresh their website, we recommended a subtle enhancement of their logo to modernize their brand presence to match their new responsive website. The original ACSDI logo shared a similar triangle and hexagon motif. We both flattened it – Skeuomorphism be damned (for now) – and added some depth to give it new legs.