Our task: to help House Dressing Company develop a brand identity and marketing tools to re-engage their existing audience and reach new customers. Messaging and imagery needed to be appropriate for their unique “personal contractor” renovation services. In addition to crafting their logo and their “Art of Home Remodeling” message – and developing a content-rich WordPress website that is the perfect complement for regular email campaigns – a simple direct mail announcement (which also works well as a leave-behind) was created that introduces new and old customers to their updated presence.
