House Dressing Company called on Smitty’s Workshop to help them re-brand their family-owned company – twice. Both projects, roughly 10 years apart, started by listening and gaining a fuller grasp of where they were headed. What resulted the first time around was a new logo, marketing collateral, a blog-enabled custom WordPress website, a set of customer testimonial videos, a campaign of regular email marketing, and a helping hand with their Facebook page to help spread the good word. The second time around, when the kids in the company succeeded their parents, was a website and portfolio update that presented their more recent work in a bigger, immersive, more mobile-friendly format.
