Saint Paul Conservatory for Performing Artists (SPCPA) has an incredible campus of classrooms, theaters, dance studios and rehearsal spaces nestled within a hi-traffic four-block area of downtown Saint Paul. SPCPA called on Smitty’s Workshop to develop a collection of branded environmental signs that would dynamically help the school stake their claim to their campus facilities, broadcast their mission to their neighbors, enliven some rather drab pedestrian areas, and drive visitors to their doors.