On Integrated Campaigns
Sometimes an integrated campaign doesn’t involve the internet or TV or radio. Place an ad in the program for a tradeshow in which you’re exhibiting and print a complementary postcard take-away and presto, you’ve got an integrated campaign. In this instance, brand assets are quickly re-purposed from one piece to the next and viewers of the ad and postcard receive a consistent double-dose and of your brand essence – reinforcing your message and making a deeper connection. Not rocket science, but smart nonetheless.
The image above shows an ad we created for Eull Woodworks, plus a printer’s proof from the postcard used – both finished in time for their inclusion in the ASID Design Showcase.